Terms of use
Last updated 11 November 2026
These terms are an agreement between you and Driftwood Labs Pty Ltd (ACN 703 905 293, ABN 27 703 905 293), based in Victoria, Australia, which makes VOW. By using the VOW app or vowmaison.com, you agree to them. Our Privacy page explains how we handle your information.
What VOW is
VOW helps couples plan their own wedding: Hearts, a private reflection for each partner; one plan the two of you keep on your iPhones, kept in step by linking your phones or scanning each other's code; a budget; and ways to share chosen parts of the plan as a PDF or read-only link. VOW is a planning tool. It doesn't book, pay or contract with venues or suppliers for you, and it isn't a substitute for professional, legal or financial advice.
Using VOW
- You must be 18 or older.
- There's no account. Your wedding lives on your iPhone, and on your partner's once you link or sync. Either of you can change the plan, and where you both change the same thing, the most recent change wins.
- We hold no readable copy of your wedding, so we can't recover it for you. You're responsible for keeping your phone backed up.
Your content
What you write and add stays yours, on your phone. We can't read it: if your phones are linked, your changes pass through our postbox locked, so only your two phones can open them. You decide what goes to your partner, and what goes to anyone else in a PDF or read-only link you choose to send. Only add information about other people, like guests, that you have a fair reason to use for your wedding.
Fair use
Don't misuse VOW: no breaking the law, harassing anyone, or tampering with the app or interfering with how it works.
Price
VOW is currently free. If we introduce paid features, we'll show the price clearly before you pay, and you'll never be charged without agreeing. Purchases made in the iPhone app go through Apple and Apple's terms also apply.
Early downloads: VOW Complete free for life
VOW is free in our feedback stage. If you first download VOW during our Founders release, before VOW Complete arrives for new couples, every feature in VOW Complete stays free for you, on the same Apple ID, for as long as VOW is offered. That won't change when paid plans arrive. There's no code and no sign-up: your first download is what counts, and sending feedback isn't a condition. See Light and VOW Complete.
Founders feedback
If you download during our Founders release, VOW stays free for you (see Early downloads above). We'd really appreciate your feedback: you'll find the form in the app at More, then Founders feedback. Nothing is sent until you tap Send feedback; then your answers come straight to us, with no name or email attached (see Privacy). Sending it is always your choice. Feedback is never a condition of using VOW, and there are no codes or rewards for it. See Founders.
Changes and availability
We're improving VOW all the time, so features may change. We work to keep VOW reliable, but we can't promise it will always be free of errors. Keep your phone backed up, and keep your own copy of anything critical; Hand it over lets you make a PDF of the whole plan at any time.
Stopping and deleting
You can stop using VOW at any time. In the app, go to More, then Delete everything on this phone, or delete the app. That removes the wedding from that phone. If your phones are linked, Delete everything also deletes your locked copy from our postbox (see Privacy). Your partner's phone keeps its own copy until they do the same. There's no account, so there's nothing else for us to delete. If we ever stop offering VOW, we'll give you notice and time to make a PDF of your plan.
Our responsibility
Nothing in these terms limits your rights under the Australian Consumer Law. Apart from those rights, VOW is provided as it is, and we aren't responsible for decisions you make using it, or for what venues, suppliers or other people do. As far as the law allows, our total responsibility to you is limited to the greater of the amount you paid us for VOW in the 12 months before the claim, or AUD $50.
Apple and the App Store
- These terms are between you and Driftwood Labs Pty Ltd, not Apple. We, not Apple, are responsible for VOW and its content.
- You may use VOW on Apple devices you own or control, as allowed by the App Store's Usage Rules.
- Apple has no duty to provide maintenance or support for VOW.
- If VOW fails to meet any warranty that applies, you can tell Apple, and Apple may refund any price you paid (VOW is currently free). As far as the law allows, Apple has no other warranty obligation for VOW.
- Apple isn't responsible for any claims about VOW, including product liability claims, claims that it fails to meet a legal or regulatory requirement, consumer protection or privacy claims, or claims that it infringes someone's intellectual property. We are responsible for those, as these terms set out.
- You confirm you are not in a country subject to a U.S. Government embargo or listed as a "terrorist supporting" country, and are not on any U.S. Government list of prohibited or restricted parties.
- You must follow any third-party terms that apply when you use VOW, such as your mobile or internet provider's.
- Apple and its subsidiaries are third-party beneficiaries of these terms and can enforce them against you.
Changes to these terms
We may update these terms, for example when VOW or the law changes. We'll update the date at the top and, for a significant change, tell you in the app before it takes effect. A change won't apply to anything that happened before it. If you don't agree with a change, you can stop using VOW and delete it.
If part doesn't work
If any part of these terms can't be enforced, it's cut back only as much as needed, and the rest still applies.
The law that applies
These terms are governed by the law of Victoria, Australia.
Contact
Driftwood Labs Pty Ltd (ACN 703 905 293, ABN 27 703 905 293), Victoria, Australia. Email welcome@myspencer.ai.